7cgame Privacy Policy

1. Introduction

7cgame ("the Platform", "we", "us", "our") is committed to protecting the privacy and personal data of all users ("you", "the Player"). This Privacy Policy sets out in clear terms what personal data we collect, the purposes for which it is used, with whom it may be shared, and the rights available to you under applicable data protection principles.

7cgame operates as an online gaming and sports betting platform serving players across Pakistan — from Karachi and Lahore to Islamabad and Faisalabad. The platform processes personal data in the course of providing cricket betting, live casino games, slots, and related services. All data processing activities are conducted in accordance with internationally recognised data protection standards and the requirements of our applicable gaming licensing framework.

If you have any questions about this Privacy Policy or how 7cgame handles your personal data, please contact our support team at [email protected] before using the platform.

2. Personal Data We Collect

7cgame collects only the personal data that is necessary for the lawful operation of the platform, fulfilment of regulatory obligations, and delivery of services to Players. The categories of personal data we collect include:

2.1 Identity & Registration Data

• Full legal name as it appears on your government-issued identity document;
• Date of birth (used to verify that you meet the 21+ age requirement);
• Gender (optional, collected during registration);
• Nationality and country of residence;
• Username and account password (stored in encrypted form).

2.2 Contact Data

• Mobile phone number (used for account verification, transaction alerts, and support);
• Email address (used for account communications and optional marketing);
• City of residence (e.g. Karachi, Lahore, Islamabad, Faisalabad).

2.3 Financial & Payment Data

• JazzCash or EasyPaisa mobile wallet identifiers;
• HBL, UBL, or Meezan Bank account details where applicable;
• Raast payment ID where used;
• Transaction history including deposits, withdrawals, and bet amounts in PKR;
• Source of funds documentation where required by our compliance process.

2.4 Identity Verification (KYC) Data

• Scanned or photographed copy of a valid government-issued identity document (CNIC, passport, or driver's licence);
• Proof of address documentation;
• Selfie or liveness verification image where required as part of KYC procedures.

2.5 Technical & Usage Data

• IP address and approximate geographic location derived from IP;
• Device type, operating system, and browser information;
• Session duration, pages visited, and in-platform navigation patterns;
• Bet history, game session logs, and platform interaction records.

2.6 Communications Data

• Records of communications between you and 7cgame support, including live chat transcripts and email correspondence;
• Responses to voluntary surveys or feedback requests.

3. How We Collect Your Data

7cgame collects personal data through the following means:

• Direct submission: Data you provide when registering an account, completing KYC verification, making a deposit or withdrawal, or contacting support;
• Automated collection: Technical data collected automatically when you access the platform, including through cookies, session logs, and device fingerprinting technologies;
• Payment processors: Transaction confirmation data received from JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and Raast when you make deposits or withdrawals;
• KYC service providers: Identity verification outcomes and document authentication results from licensed third-party KYC providers;
• Fraud prevention services: Risk scoring and device reputation data from fraud detection providers used to protect the integrity of the platform.

4. Purpose & Legal Basis for Processing

The table below sets out the purposes for which 7cgame processes your personal data and the legal basis for each processing activity:

5. Data Sharing & Disclosure

7cgame does not sell your personal data to any third party. We may share your data with the following categories of recipients, strictly to the extent required for the purposes set out in this Privacy Policy:

5.1 Payment Service Providers

Transaction data is shared with payment processors including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and Raast solely for the purpose of processing deposits and withdrawals. Each provider operates under their own privacy and security standards.

5.2 Identity Verification Providers

KYC documentation may be shared with licensed third-party identity verification services for the purpose of authenticating your identity and confirming your eligibility to use the platform. These providers are contractually bound to use your data only for the verification purpose.

5.3 Fraud Prevention & Security Services

Technical and behavioural data may be shared with fraud detection providers to protect the platform and its users from fraudulent activity, money laundering, and other financial crimes. This processing is conducted under legitimate interest and applicable legal obligations.

5.4 Regulatory and Legal Authorities

7cgame may be required to disclose personal data to regulatory bodies, licensing authorities, law enforcement agencies, or courts where required by applicable law or in response to a valid legal request. Such disclosures will be made only to the extent legally required.

5.5 Technology and Infrastructure Providers

Personal data may be processed by hosting, cloud infrastructure, and platform technology providers that support the operation of 7cgame. All such providers are subject to data processing agreements that require them to maintain appropriate security standards and to use your data only on 7cgame's instructions.

5.6 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or part of 7cgame's business, personal data held by the platform may be transferred to the acquiring or successor entity. Affected users will be notified prior to any such transfer, and the receiving entity will be required to honour the commitments made in this Privacy Policy.

6. Cookies & Tracking Technologies

7cgame uses cookies and similar tracking technologies to operate the platform, maintain your session, and improve your experience. The types of cookies we use include:

• Strictly necessary cookies: Required for core platform functionality including login sessions, bet slip management, and security. These cannot be disabled without affecting platform usability.
• Performance cookies: Collect anonymised information about how users interact with the platform, such as pages visited most frequently and error messages received. This data is used to improve platform performance.
• Functional cookies: Remember your preferences such as language settings, preferred payment method, and display options.
• Analytics cookies: Used to compile aggregate data about platform usage to help us understand overall trends and improve service quality.

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of the platform. Strictly necessary cookies cannot be disabled via browser settings without logging out of the platform.

7. Data Retention

7cgame retains personal data for as long as is necessary to fulfil the purposes for which it was collected, subject to applicable legal and regulatory retention requirements. The following general retention periods apply:

• Account and identity data: Retained for the duration of the account relationship and for a minimum of five (5) years following account closure, in line with anti-money laundering record-keeping requirements;
• Transaction records: Retained for a minimum of five (5) years from the date of each transaction;
• KYC documentation: Retained for the duration of the account relationship and for five (5) years following account closure;
• Customer support communications: Retained for three (3) years from the date of the interaction;
• Technical and usage data: Retained for up to twenty-four (24) months from collection;
• Marketing consent records: Retained until consent is withdrawn and for one (1) year thereafter as evidence of the consent record.

Where data is no longer required for any lawful purpose, 7cgame will securely delete or anonymise it in accordance with our data destruction procedures.

8. Data Security

7cgame implements a range of technical and organisational security measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the 7cgame platform;
• Encryption of sensitive stored data including passwords (hashed with a strong one-way algorithm), financial records, and KYC documentation;
• Role-based access controls ensuring that only authorised personnel with a legitimate business need can access personal data;
• Regular penetration testing and security vulnerability assessments;
• Intrusion detection systems and real-time security monitoring;
• Incident response procedures including timely notification to affected users in the event of a data breach that poses a risk to your rights.

While 7cgame takes all reasonable steps to protect your data, no system is completely immune to security risks. You are responsible for maintaining the security of your account login credentials and should notify us immediately at [email protected] if you suspect any unauthorised access to your account.

9. Your Data Rights

As a user of the 7cgame platform, you have the following rights in relation to your personal data:

• Right of Access: You may request a copy of the personal data 7cgame holds about you at any time. Requests will be responded to within thirty (30) days;
• Right to Rectification: You may request that inaccurate or incomplete personal data held by 7cgame be corrected. Minor corrections (such as contact number updates) can be made directly from your account settings;
• Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations that may require us to retain certain records;
• Right to Restriction: You may request that processing of your data be restricted in certain circumstances, such as where you contest the accuracy of the data while a correction request is being assessed;
• Right to Data Portability: You may request a copy of the data you have provided to 7cgame in a structured, machine-readable format;
• Right to Object: You may object to processing based on legitimate interest, including profiling for marketing purposes. You may also withdraw consent for marketing communications at any time;
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.

To exercise any of the above rights, please contact 7cgame support via live chat or by email at [email protected]. We may request proof of identity before processing any data rights request to ensure that personal data is not disclosed to an unauthorised party.

10. Children & Minors

7cgame is strictly an adult platform. Registration and use of the platform is prohibited for any person under the age of 21 years. 7cgame does not knowingly collect personal data from persons under 21.

Where 7cgame discovers or is notified that an account has been registered by a person under the age of 21, the account will be immediately suspended, all associated personal data will be deleted in accordance with applicable legal requirements, and any balance held will be investigated and returned to the funding source where appropriate.

11. Marketing Communications

With your consent, 7cgame may send you promotional communications including bonus offers, new game announcements, PSL and cricket betting promotions, and other platform news via SMS, email, or in-platform notifications.

You may opt out of marketing communications at any time by:

• Updating your notification preferences in your 7cgame account settings;
• Clicking the unsubscribe link in any marketing email;
• Contacting 7cgame support via live chat and requesting removal from all marketing lists.

Opting out of marketing communications does not affect the delivery of transactional communications (such as deposit confirmations, withdrawal notifications, and account security alerts), which are sent as a necessary part of the platform service.

12. Third-Party Links

The 7cgame platform may contain references or links to third-party services such as payment processors. 7cgame is not responsible for the privacy practices or content of any third-party services. We encourage you to review the privacy policies of any third-party services you interact with in connection with using the 7cgame platform.

13. Updates to This Privacy Policy

7cgame reserves the right to update or amend this Privacy Policy at any time. Where changes are material, we will notify registered Players via the contact details held on their account and by posting a prominent notice on the platform prior to the changes taking effect.

The date at the top of this Privacy Policy indicates when it was last reviewed. Your continued use of the 7cgame platform following notification of changes constitutes acceptance of the revised Privacy Policy. If you do not agree with any changes, you must cease using the platform and may request account closure.

14. Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or the personal data 7cgame holds about you, please reach our Data & Privacy team through either of the following channels:

• Live Chat: Available 24/7 directly from the 7cgame platform
• Email: [email protected]

We aim to respond to all privacy-related enquiries within five (5) business days. For data rights requests (access, erasure, portability), please allow up to thirty (30) days for a full response.

This Privacy Policy was last reviewed and updated on 1 January 2026. Previous versions are available on request by contacting 7cgame support.